Agriculture is a major contributor to the economy of Neepawa and area. Farms in the three municipalities surrounding Neepawa produce annual sales in excess of $68,000,000. Most of the dollars are brought into the area through the sale of agriculture products are spend locally on purchased of farm equipment, supplies, labour, services and farm family living expenses.
Neepawa is also famous the world over for another aspect of its agriculture. Growers in Neepawa produce some of the finest lilies in the world. These beautiful flowers are shipped directly from Neepawa to many of the major international floral markets. This is what has earned the town the title of "world lily capital".
As well as being an agricultural centre, Neepawa's businesses serve as a shopping and retail centre for much of the area's residents. Neepawa provides almost all of the expected retail and professional services in its bustling downtown area. Because of its beautiful location, Neepawa also attracts a number of tourists throughout the year.